Circana Unpacked

#146 - Improvements Outnumber New Consumer Tech Products at CES 2024

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Most of the consumer tech innovation at the Consumer Electronics Show 2024 are enhancements to existing technology; think better quality audio and new capabilities. Despite lackluster levels of product innovation showcased at CES, Circana tech analyst Ben Arnold and audio analyst Ashley McCann are optimistic about opportunities in kitchen, home and audio for growth in the year ahead.   

Highlights:  

  • While artificial intelligence was the buzzword at CES, AI hardware was harder to find. Chatbots in cars and a new keyboard function are standout examples.  
  • Kitchen products that speed or improve cooking and mix cocktails were on display at CES, indicating increased innovation in the small home appliance space. 
  • Products that support digital creators, including digital cameras and accessories, are experiencing sales growth.  
  • There’s still penetration opportunity, especially among older consumer, for smart home products, including security cameras and smart lighting.
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