How do you know that something will work ahead of time? What problems will come up when a customer uses your product? When can you double down on something that works? A simple way to handle those questions is to keep your options open. Then when you get new info, you have the ability to react intelligently. Feedback: twitter -   email - Support: Product Coaching and Consulting - Support - Links: Signal v Noise -   The Deep Dish - Kent Beck - Johanna Rothman - Drunk Agile - Simon Wardley -