Founders365

#146 - Rafael Rozenson - Founder & CEO at Vieve Protein Water


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Vieve Protein Water is founded by entrepreneur, Rafael Rozenson. After using sports nutrition supplements for 20 years and spending a career working on prestigious FMCG brands like Evian, Bacardi, P&G, Disney, Danone and Mars, Rafael spotted an opportunity to apply his product development and marketing experience and create his own product.


Over the course of 2 years, Rafael worked with dieticians, nutritionists, creatives and manufacturers to create the perfect protein drink, and the first-ever sports nutrition product to be officially classified as sugar-free by Sugarwise.

Vieve was launched in 2018 and after two years is now available in 300 outlets across 17 countries in Europe, Middle East & Asia. The brand has gained over 300+ 5 star reviews and won or been nominated for several prestigious awards including a Womens’ Health Award. The brand is also one of the top-selling protein drinks in the UK on Amazon and Ocado, outselling much larger and established brands…

Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020.

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Founders365By Steven Haggerty

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