In this episode, Aaron sits down with Rick Goyette, owner of All Mark Signs and Graphics, to discuss the "total teardown" of a legacy family business. Rick shares how he applied 30 years of corporate operations experience to move All Mark from a safety signage focus to a high-end custom project management powerhouse.

They dive deep into the modern realities of the sign world: why answering the phone is your greatest competitive advantage, how to successfully manage a global remote design team, and when to pull the trigger on vertical integration for in-house installation and UL certification.

🔥 Topics Covered:

• Transitioning from corporate executive to small business owner.

• The "Responsive" Edge: Winning business by just saying hello.

• Scaling with remote talent in a "hands-on" industry.

• Strategic Vertical Integration for safety and quality control.

• Leveraging peer networks to handle national property accounts.

  
  

📣 Growth is about being found and being responsive. If you aren't doing both, you're leaving 50% of your orders on the table.

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