Risk is a weird thing with us humans.  Sometimes we grossly underestimate risk, while other times we grossly overestimate it.  The biggest reason we whiff?  Fear!  We tend to rely too much on emotion, and not enough on what really matters.  In today's episode, host Travis Shelton talks through a simple but effective way to analyze and assess risk.  It's based on an article he was working on for Brainz Magazine.  If you'd like to read the article, you can find it in the link below.  

Brainz Magazine Article:  https://www.brainzmagazine.com/post/reframing-risk-making-better-decisions-by-removing-fear

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