In this episode of Living on Blockchain, I sit down with Rob Segers, the sharp mind behind Bitsaga, to explore what it truly means to live bankless by design. Rob is a staunch advocate for Bitcoin self-custody, personal sovereignty, and building systems that reduce reliance on traditional financial infrastructure.

We dig into:

Why Rob believes Bitcoin is not just an investment but a lifestyle shift

How self-custody unlocks freedom (and responsibility)

What he’s learned from running Bitsaga — and where the project is headed

The psychology of risk in decentralized systems

Whether regulation is a threat, or a distraction

This isn’t just a conversation about crypto. It’s a deeper look at how values, systems, and individual choices intersect in the Web3 age.

If you’re thinking about sovereignty, censorship resistance, or just want a fresh perspective from someone who’s actually walking the talk, this one’s for you.