In this episode I have a valuable conversation with a fellow podcast host and marketing expert, Chris Johnstone. He and I talk about how to create better database leads and referral partners, using gratitude to become more efficient in your day, and the biggest blinds spots the LO's are facing today!

Episode breakdown:

00:00 – Intro

01:07 – How to be successful NOW

02:39 – Create database leads

05:30 – New referral relationships

08:25 – The irresistible offer

10:39 – Finding their pain point

13:23 – Question-based conversations

15:50 – Showing monetary value

17:38 – What CRM to use

19:26 – Mindset of gratitude

23:06 – Controlling your calendar

24:49 – Master Key to Riches

26:34 – Biggest LO blind spots

30:22 – Have a local team

Chris Johnstone is the owner of Connection Inc. where they fill loan officers' calendars with pre-vetted/pre-booked appointments from new borrowers and qualified referral partners. He's also the host of the Loan Officer Wealth podcast.

Check out his podcast: loanofficerwealth.com

Get "Book your calendar full" training: morrtgagemarketingclass.com

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