August 19, 2020

#147: Ira Green, Founder and CEO of Freedom, a Natural Deodorant Company, on Getting into 300+ Spas Nationwide, Navigating E-Commerce, Testing Brand Boundaries, and the Challenges of Being a Female Entrepreneur

51 minutes

Ira Green is the founder and CEO of Freedom, a natural deodorant company. When Ira's 3 friends were diagnosed with breast cancer and were told to switch to natural products, Ira had the hardest time finding a natural deodorant that worked, smelled good or even looked good. So she created one that did all three! Freedom luxury natural deodorant can now be found in 300+ spas nationwide, including the Four Seasons Spas and Canyon Ranch Spas.

Connect with Ira Green

Freedom
Instagram
Facebook
Twitter
YouTube
LinkedIn

Some of the Topics Covered by Ira Green in this Episode

Why and how Ira started Freedom
Making a great product and being open to change
Managing feedback
Getting the Four Seasons as her first client
Figuring out manufacturing and production, from an assembly line of friends and family to dealing with manufacturer's minimums
Creating a vision board instead of a business plan
Ira's big vision for growing Freedom
How Ira has bootstrapped the business for the first 3 years and what she would've done differently
How Ira has been handling COVID
Transitioning to VC and distribution of funds
Testing the boundaries of your brand
Tackling the challenge of e-commerce
Freedom's team and traction today
How Ira is views growth and the role of marketing
The challenges of being a female entrepreneur and the transactional nature of female investors
Ira's advice for entrepreneurs
Ira's book and podcast recommendations
The sacrifices of being an entrepreneur
The story of Freedom's name and logo

Links from the Episode

Four Seasons
Canyon Ranch
Miraval
QVC
Reid Hoffman on How I Built This
IFundWomen
IFundWomenOfColor
The E-Myth by Michael Gerber
Built to Scale by Marissa Levin
How I Built This - podcast
Masters of Scale - podcast with Reid Hoffman
Freedom on QVC
Freedom on Amazon

...more

View all episodes

By Justin Gordon

4.9

164164 ratings

August 19, 2020

#147: Ira Green, Founder and CEO of Freedom, a Natural Deodorant Company, on Getting into 300+ Spas Nationwide, Navigating E-Commerce, Testing Brand Boundaries, and the Challenges of Being a Female Entrepreneur

51 minutes

Connect with Ira Green

Freedom
Instagram
Facebook
Twitter
YouTube
LinkedIn

Some of the Topics Covered by Ira Green in this Episode

Why and how Ira started Freedom
Making a great product and being open to change
Managing feedback
Getting the Four Seasons as her first client
Figuring out manufacturing and production, from an assembly line of friends and family to dealing with manufacturer's minimums
Creating a vision board instead of a business plan
Ira's big vision for growing Freedom
How Ira has bootstrapped the business for the first 3 years and what she would've done differently
How Ira has been handling COVID
Transitioning to VC and distribution of funds
Testing the boundaries of your brand
Tackling the challenge of e-commerce
Freedom's team and traction today
How Ira is views growth and the role of marketing
The challenges of being a female entrepreneur and the transactional nature of female investors
Ira's advice for entrepreneurs
Ira's book and podcast recommendations
The sacrifices of being an entrepreneur
The story of Freedom's name and logo