This week on the Creative South Podcast, I’m talking with Joseph Salza, host of the Grits & Grids Podcast and owner & Creative Director of Vigor Branding, an at Atlanta based firm specializing in restaurant and beverage branding. We chat about starting Vigor right after college and building the business into a 10 person agency—until the recession hit, and he had to go out and find a 9-5 job working for someone else, how his leadership style changes after rebuilding Vigor, how Grits & Grids got started and a blog and evolved into the podcast, what foods he loves and hates, and more.