What if the biggest AI advantage in marketing isn't the chatbot you subscribe to—but the AI infrastructure you own?

While most marketers compete to write better prompts with ChatGPT or Claude, another AI revolution is unfolding through open source (open-weight) LLMs. In this episode, we explore why companies like Meta, Google, Alibaba, Mistral and DeepSeek are releasing powerful language models, what they gain by doing so, and why this changes how brands should think about AI.

Discover how open source LLMs can improve privacy, customization, cost efficiency and brand differentiation, and why AI infrastructure could become your next competitive edge. Because the future of marketing may not belong to the brands that rent intelligence, but to those that build it around their own strategy.

(00:00) Intro

(01:47) What are open source LLMs and who’s making them?

(05:40) Why are tech companies releasing open source models? And how do they stack up against paid models?

(10:45) What do marketers gain from open source models?

(14:08) Is AI infrastructure becoming a marketing edge?