The Daily Drive

147. Saying "No"


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Welcome to this episode of The Daily Drive! Today, we’re diving into a lesser-known part of Steve Jobs' legacy—the art of saying “no.” When Jobs returned to Apple, the company was on the verge of collapse, bogged down by a sprawling lineup of products that blurred its focus. Jobs made a radical choice: he cut 70% of Apple’s product line, choosing simplicity and focus over excess. This episode explores how Jobs' willingness to eliminate distractions allowed Apple to rise and redefine itself, paving the way for the brand’s most revolutionary products. Discover how saying “no” can be a powerful tool for making room for greatness.

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The Daily DriveBy Austin Merrill