This week on The Brief Bros. Henry Gomez and I review and discuss a tool created by a friend and past guest, Tim Brunelle, called the Creative Brief Coach. ChatGPT is everywhere, causing either havoc or joy depending on your point of view. Tim's tool is a worthy topic because he laid out the details of its development, and gave Henry and me an argument to follow and debate. Join us as we dissect Tim's contributions. 

For one-on-one, small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.