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147: Value Enablement: The Business Value of Digital Transformation: w/ Shawn Tsetsilas (Digital Transformation lead- PTC)
When you are selling digital transformation to manufacturing, product and engineering firms, it is essential that there be a solid business case made for change, and business value outcomes tracked and achieved over time.
Shawn Tsetsilas is the Digital Transformation lead for PTC, a leading provider of CAD, PLM, IoT, and AR solutions, and I had the opportunity to talk to him about the Value Enablement program he is helping PTC develop and launch to do just this type of assessment for prospects and customers.
Shawn discusses what it takes to get a value program right, at scale and adopted effectively, with some great and frank advice.
https://www.linkedin.com/in/shawntsetsilas/
#ValueSelling #ValueManagement #ValueEnablement
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By Thomas Pisello
5
22 ratings
When you are selling digital transformation to manufacturing, product and engineering firms, it is essential that there be a solid business case made for change, and business value outcomes tracked and achieved over time.
Shawn Tsetsilas is the Digital Transformation lead for PTC, a leading provider of CAD, PLM, IoT, and AR solutions, and I had the opportunity to talk to him about the Value Enablement program he is helping PTC develop and launch to do just this type of assessment for prospects and customers.
Shawn discusses what it takes to get a value program right, at scale and adopted effectively, with some great and frank advice.
https://www.linkedin.com/in/shawntsetsilas/
#ValueSelling #ValueManagement #ValueEnablement