We all get those presumptive outreach emails or in-mails. Have any of these ever worked on you? So why is our reaction to get our own marketing and sales teams to do these at scale?

In this interview we discuss these challenges and so many more with Peter Strohkorb, author of the books “Smarketing - Sell Smarter, Not Harder” , and “The OneTEAM Method", founder and CEO of Peter Strohkorb Advisory, and sales exec and leader experience with Sony, Dell, DXC, Canon and 3M.

Peter discusses the outdated traditional sales funnel (which actually dates to the late 1800s) and how to best tune your marketing content, sales and commercial engagements to best accelerate your sales performance and customer lifetime value.

https://www.linkedin.com/in/peterstrohkorbsalesmarketing/

#salesenablement #contentenablement #salesoptimization