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Most podcasters burn $2000/month duct-taping 30+ tools together. Nathan Gwhilliam felt that pain, had an exit in his pocket, and instead of retiring, invested $5.8 million to solve it.

This isn't a comeback story. It's a deconstruction of what happens when an entrepreneur chooses systems over the beach and why that decision reveals more about building authority than any exit multiple ever could.

Nathan sold adoption.com, the world's most visited adoption website. He could have stopped. But he discovered podcasting required 30+ disconnected technologies costing nearly $2000 monthly. So he built Pot Up, an all-in-one podcasting SaaS platform, raised venture capital, and kept control by maintaining majority equity-a lesson learned from losing a Disney acquisition over a $10,000 early-stage equity mistake.

This episode breaks down:

• Why he won't build anything unless it's recurring revenue (and the constraint this creates)
• The board composition framework: lifters vs destroyers vs maintainers-and why keeping >50% equity isn't greed
• How he cut 100 Facebook pages to 3, removed software features customers never used, and narrowed 65 scripts to 34 using pure data
• The sponsored episode monetization model that charges guests who want to promote (most podcasters give this away)
• "Tectonic shifts"-his framework for finding opportunities where the business landscape is actively transforming
• Why "love as a business strategy" works in competitive SaaS (mechanism, not motivation)

🟪 About the Guest

Nathan Gwhilliam is the founder of Pot Up, an all-in-one podcasting platform that consolidates 60+ tools into a single system. After selling adoption.com and being coached by Russell Brunson he identified the podcasting tool fragmentation problem through lived experience-publishing daily content across audio, video, social, and newsletter formats. Pot Up has raised $5.8 million and serves podcasters seeking to create, grow, and monetize their shows without tool-switching friction.

🟪 Connect with Nathan Gwhilliam

• Pot Up Platform: https://podup.com (includes free trial, 24 Monetization Strategies ebook, and 30-Day Podcast Launch Course)
• LinkedIn: https://www.linkedin.com/in/nathangwilliam/

🟪 Connect with Gabe Marusca

• Website: https://www.gabemarusca.com
• YouTube: https://www.youtube.com/@gabemarusca
• LinkedIn: https://www.linkedin.com/in/gabemarusca/
• Instagram: https://www.instagram.com/gabemarusca/
• X/Twitter: https://twitter.com/gabemarusca
• Facebook: https://www.facebook.com/gabemarusca
• TikTok: https://www.tiktok.com/@gabemarusca

Pura Vida!

Gabe Marusca