As Europe builds out a medically driven cannabis market, Sita Schubert is helping lead the charge. She's the founder and Secretary General of the EU Medical Cannabis Association and a seasoned pharmaceutical executive with a legal background. Her consultancy played a key role in helping Tilray establish itself as a leading operator in the German market.

In this episode, we discuss the current state of the European cannabis industry, what it takes for outsiders to successfully enter the market, steps needed to harmonize regulations across international borders, and insights from her participation at the recent Global Cannabis Regulatory Summit in DC.
 

https://www.linkedin.com/in/sita-schubert-a3195117/

https://eumca.org

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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