Change doesn’t fail because of bad plans. It fails because of missed conversations. In this episode of Qonversations, Brian Gorman talks with Founder and Principal of MI for Health and behavioral scientist Jeff Wetherhold about why most change initiatives fall short and what actually works. Together, they explore change as a human and emotional process, the limits of top-down approaches, and how leaders can use better conversations to unlock intrinsic motivation and sustainable change. This is a grounded, practical conversation for leaders navigating constant transformation.