Creating and selling courses is just one way to scale or grow your business. But the whole goal is for students to do the work and be successful. It’s hard to do that when only about 10% of buyers actually go through the coursework.

 

Eman Zabi is trying to shift that narrative through a unique course platform designed specifically to support business owners in starting and growing their businesses. And this week on the podcast, she’s sharing what she’s learned about creating courses and making them easy to consume.

 

Eman and I discuss breaking down the barriers neurodivergent people have around the current online learning structure, particularly around business courses, what accessibility could look like, why preselling is so important, and where to find the support you need around completing a course and taking action.

 

About Eman Zabi:

Eman Zabi is the founder of The Scribesmith - a launch copywriting agency that specializes in research-based strategy and conversion copy for digital products. Through her work at the Scribesmith, Eman realized that there were some fundamental flaws in online learning: she created Terrain to help entrepreneurs stop hoarding courses and start building momentum in their businesses.

Eman graduated with a degree in International Politics from Georgetown University (which explains her love for the nerdy stuff) and has been writing for as long as she can remember. When not working, she can be found drinking copious amounts of tea, playing with her cat, Cat, and cooking up new ideas for the Scribesmith team to take on.

Links and Resources:

• Join the Inner Circle
• Terrain
• Follow Terrain on Instagram
• Follow Terrain on TikTok
• Follow Eman on Twitter

Time Stamps:

• [3:08] - Who is Eman Zabi
• [4:32] - How Eman got into this work
• [5:24] - The course industry is deeply flawed
• [7:10] - You can love your clients and still not feel challenged
• [8:47] - If there’s financial pressure, it’s hard to be creative and innovative because we have to make money to pay our bills
• [11:15] - Less than 10% of people complete the courses they sign up for
• [14:23] - Figure out a system to hand off a VA to implement
• [16:54] - Creating an ecosystem that grows with you that doesn’t compromise your revenue
• [21:40] - Block out your calendar to build what you want
• [23:24] - Helpful (and unhelpful) course creation
• [24:35] - Getting the list done is too overwhelming
• [25:55] - It’s simple but it feels like you’re climbing Everest
• [26:24] - Building in a reward system to get people engaged
• [29:34] - UI and UX really does matter when it comes to neurodivergent students
• [35:05] - How to grow your business sustainably
• [37:41] - What kind of courses you’ll find at Terrain