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149 - How to Tell Your Business Story More Effectively at Networking Events
Today we’re discussing a topic that affects us all as business owners. And that’s how we can share our business story more effectively at networking events.
Now that in-person events are back in full force after taking a dive in 2020, and there are more opportunities than ever to get your brand in front of new audiences.
The question is, how do you maximize events—both in-person and virtual – to get your story in front of your ideal audience?
When it comes to sharing your business story at networking events, there are three key guidelines I like to keep in mind. And I’ll be honest, they’re not rocket science – but somehow, I see people making some pretty common mistakes that are interrupting the flow and the impact of their business story.
The first is to maximize your business storytelling by attending the RIGHT events for you and your business.
What I’m finding right now is that there are so many events to choose from, it can actually be a bit overwhelming for business owners. Most business networking events are generic, meaning there for ALL business owners. And that’s great at times, but I’m a fan of finding your niche. And that applies to networking events as well.
In order to zero in on the kind of events that will get your story in front of potential partners and collaborators and even customers and clients, it’s key to know WHO each event is targeting and what types of people will be
showing up.
The second strategy I suggest for sharing your business story at networking events is to take on a more active role at the events you attend.
Even if you don’t host the event yourself, there are usually plenty of volunteer opportunities. As an event volunteer, you might welcome attendees, hand out resources, help attendees find their way around the venue, collect feedback, track requests or encourage participants to get involved with event activities.
More visible roles at a networking event might include being a keynote speaker, a break-out session leader, a workshop trainer, an MC or a panelist.
And don’t forget that if you can’t offer your time at an
event, maybe you could offer a gift bag item or a door prize. Both are great ways to get in front of a networking event audience with your business story and make an impression.
A third strategy for maximizing your business storytelling at
networking events is to LISTEN.
The more we listen, the more we find points of intersection
with the people around us. And the more we find these points of intersection – or common ground – the easier it is to relate to them with a story about our own experience or skillset.
When we see those openings, it’s up to us to speak up and
provide examples or stories or insights that reveal who we serve, what we do and why.
By the way, I have two more great tips, but I’m saving those
for our free Power Your Platform Facebook group where you’re welcome to join us after the show. Simply click on the link below to join now -- we hope to see you there!
EPISODE LINKS:
Let’s Work Together- https://www.powerherplatform.com/contact
PowerHER Platform Web Site - https://www.powerherplatform.com/
Story Fuel Newsletter - https://www.powerherplatform.com/subscribe
Power Your Platform Facebook
Group - https://www.facebook.com/groups/569102257443807
Eventbrite – www.eventbrite.ca
Fresh Idea Collective - www.instagram.com/freshideacollective
View all episodes
By Kerry Ramsay, Story CoachToday we’re discussing a topic that affects us all as business owners. And that’s how we can share our business story more effectively at networking events.
Now that in-person events are back in full force after taking a dive in 2020, and there are more opportunities than ever to get your brand in front of new audiences.
The question is, how do you maximize events—both in-person and virtual – to get your story in front of your ideal audience?
When it comes to sharing your business story at networking events, there are three key guidelines I like to keep in mind. And I’ll be honest, they’re not rocket science – but somehow, I see people making some pretty common mistakes that are interrupting the flow and the impact of their business story.
The first is to maximize your business storytelling by attending the RIGHT events for you and your business.
What I’m finding right now is that there are so many events to choose from, it can actually be a bit overwhelming for business owners. Most business networking events are generic, meaning there for ALL business owners. And that’s great at times, but I’m a fan of finding your niche. And that applies to networking events as well.
In order to zero in on the kind of events that will get your story in front of potential partners and collaborators and even customers and clients, it’s key to know WHO each event is targeting and what types of people will be
showing up.
The second strategy I suggest for sharing your business story at networking events is to take on a more active role at the events you attend.
Even if you don’t host the event yourself, there are usually plenty of volunteer opportunities. As an event volunteer, you might welcome attendees, hand out resources, help attendees find their way around the venue, collect feedback, track requests or encourage participants to get involved with event activities.
More visible roles at a networking event might include being a keynote speaker, a break-out session leader, a workshop trainer, an MC or a panelist.
And don’t forget that if you can’t offer your time at an
event, maybe you could offer a gift bag item or a door prize. Both are great ways to get in front of a networking event audience with your business story and make an impression.
A third strategy for maximizing your business storytelling at
networking events is to LISTEN.
The more we listen, the more we find points of intersection
with the people around us. And the more we find these points of intersection – or common ground – the easier it is to relate to them with a story about our own experience or skillset.
When we see those openings, it’s up to us to speak up and
provide examples or stories or insights that reveal who we serve, what we do and why.
By the way, I have two more great tips, but I’m saving those
for our free Power Your Platform Facebook group where you’re welcome to join us after the show. Simply click on the link below to join now -- we hope to see you there!
EPISODE LINKS:
Let’s Work Together- https://www.powerherplatform.com/contact
PowerHER Platform Web Site - https://www.powerherplatform.com/
Story Fuel Newsletter - https://www.powerherplatform.com/subscribe
Power Your Platform Facebook
Group - https://www.facebook.com/groups/569102257443807
Eventbrite – www.eventbrite.ca
Fresh Idea Collective - www.instagram.com/freshideacollective