When you implement a new sales enablement solution, how do you make the right choice and optimize the impact it has?

In this interview with John Ross. Director of ServiceNow Solutions for spend management platform provider Sakon, we explore his journey over the past year to procure and implement new sales, content and value enablement programs for direct sellers and partners. He discusses what criteria went into selecting their solution providers, the content issues they uncovered, and the steps they took to garner greater success (think simple).

https://www.linkedin.com/in/jjross1/

#salesenablement #contentenablement #valueenablement #revenueintelligence