Host Dale Dixon interviews two of the three authors of the book, Optimizing Strategy for Results, Ron Price and Timothy Mwololo Waema, PhD. Stage 3 of Optimizing Strategy ushers us into a new phase, Creating Strategic Options. Leaders can make great decisions by creating a flourishing list of options that define possible directions for the future. The authors discuss how to take advantage of current strengths and seize the best opportunities in the external environment by taking a systematic approach to creativity.