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149 | Platforms To Explore Other Than Instagram For Business
Platforms To Explore Other Than Instagram For Business...
Instagram is fantastic from a business standpoint BUT it is forever changing - as is to be expected with a platform we don’t personally control. We must be adaptable while staying aligned to and authentic to our own brand and what people may expect from that brand. Part of building a trustworthy and dependable comes from the fact that you show up *mostly* how you’ve conditioned your audience to expect you to. It’s basic psychology when you really break it down. But that’s a topic for another day.
Why is Annie, a woman who built her business solely on IG, discussing other platforms for entrepreneurs to consider? Because of the first point I made in this episode. Things are changing. It is not nearly as easy as it used to be to grow an audience on Instagram. It’s not as easy to be seen. It’s not as easy to go viral and it can feel a lot more like a waste of time - or rather, like your time put in to content creation maybe doesn’t give you the return it once did. I know this because I experience it first hand AND my job is literally to help health and fitness professionals build online business, largely with the help of instagram. So, I live and breath this, and witness my FitsPROs and 1:1 biz clients TRYING to live and breathe this stuff.
I still think IG hands down the best platform for building an audience who is eventually ready to buy from you. NO question about that. It has other platforms beat in the combo of daily static posts but also IG stories, where I believe a lot of magic can happen in the world of entrepreneurship. This is all still true. It’s a free platform that, even with being a slower road than it used to be, is still a faster way to get skin in the game than on other platforms. You can argue TikTok is the new Instagram as you can grow a massive following very quickly there. I don’t have personal experience because I just refuse to use the app for multiple reasons. And I don’t have the bandwidth or desire to be there. However, it is a place you may be able to get that 2014 Instagram level of growth if you think it’s a place your ideal clients are hanging out. Probably worth a period of experimentation.
TikTok, to my knowledge is still lacking the main reason for this episode, search-ability and the long game.
Instagram’s hashtags used to be a potential big player in world of getting eyes on your content. And not only eyes but potential clients based on what they were searching in hashtags. I believe this has mostly died out. People who know a lot more about IG and have connections high up in Instagram, have hinted at this. Which I am fine with as hashtags were never a big pull for me and my audience as I never used hashtags to search as a consumer and it appeared, neither did my ideal client. In my advanced settings when I go to post on IG (at this time anyway), there is a new key word option which is a form of SEO - search engine optimization.
We see SEO used on search based platforms or content types - blogs, Google, Youtube, Pinterest, even podcast platforms to some extent. WE LOVE SEO. Why? If we can learn how to speak the language of key words, then we have more control in how our content ranks and shows up when someone SEARCHES for the topic we’ve posted about. This means two big things:
Before I say them - please remember you’re on social media as a BUSINESS AND BRAND. That is the point.
Thus we need to look at these platforms through the lens of a savvy CEO even if you don’t feel like one.
* YOUR CONTENT LIVES FOR LONGER. Which means your time is better used and ideally there is higher return on time and effort put into that piece of content.
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By Annie Miller
4.9
259259 ratings
Platforms To Explore Other Than Instagram For Business...
Instagram is fantastic from a business standpoint BUT it is forever changing - as is to be expected with a platform we don’t personally control. We must be adaptable while staying aligned to and authentic to our own brand and what people may expect from that brand. Part of building a trustworthy and dependable comes from the fact that you show up *mostly* how you’ve conditioned your audience to expect you to. It’s basic psychology when you really break it down. But that’s a topic for another day.
Why is Annie, a woman who built her business solely on IG, discussing other platforms for entrepreneurs to consider? Because of the first point I made in this episode. Things are changing. It is not nearly as easy as it used to be to grow an audience on Instagram. It’s not as easy to be seen. It’s not as easy to go viral and it can feel a lot more like a waste of time - or rather, like your time put in to content creation maybe doesn’t give you the return it once did. I know this because I experience it first hand AND my job is literally to help health and fitness professionals build online business, largely with the help of instagram. So, I live and breath this, and witness my FitsPROs and 1:1 biz clients TRYING to live and breathe this stuff.
I still think IG hands down the best platform for building an audience who is eventually ready to buy from you. NO question about that. It has other platforms beat in the combo of daily static posts but also IG stories, where I believe a lot of magic can happen in the world of entrepreneurship. This is all still true. It’s a free platform that, even with being a slower road than it used to be, is still a faster way to get skin in the game than on other platforms. You can argue TikTok is the new Instagram as you can grow a massive following very quickly there. I don’t have personal experience because I just refuse to use the app for multiple reasons. And I don’t have the bandwidth or desire to be there. However, it is a place you may be able to get that 2014 Instagram level of growth if you think it’s a place your ideal clients are hanging out. Probably worth a period of experimentation.
TikTok, to my knowledge is still lacking the main reason for this episode, search-ability and the long game.
Instagram’s hashtags used to be a potential big player in world of getting eyes on your content. And not only eyes but potential clients based on what they were searching in hashtags. I believe this has mostly died out. People who know a lot more about IG and have connections high up in Instagram, have hinted at this. Which I am fine with as hashtags were never a big pull for me and my audience as I never used hashtags to search as a consumer and it appeared, neither did my ideal client. In my advanced settings when I go to post on IG (at this time anyway), there is a new key word option which is a form of SEO - search engine optimization.
We see SEO used on search based platforms or content types - blogs, Google, Youtube, Pinterest, even podcast platforms to some extent. WE LOVE SEO. Why? If we can learn how to speak the language of key words, then we have more control in how our content ranks and shows up when someone SEARCHES for the topic we’ve posted about. This means two big things:
Before I say them - please remember you’re on social media as a BUSINESS AND BRAND. That is the point.
Thus we need to look at these platforms through the lens of a savvy CEO even if you don’t feel like one.
* YOUR CONTENT LIVES FOR LONGER. Which means your time is better used and ideally there is higher return on time and effort put into that piece of content.