The Storage Technology Showcase restarted a few days ago in Tucson, AZ and it was for me the opportunity to visit La Mecqua, the IBM Storage Labs. It was good to meet peers and speak about key storage challenges at scale. The topic of the year was about "Engaging the Rising Generation of Storage Professionals" and we also learned plenty of things, one of these being the Vertical Market Failure. I made this recap, I hope you'll enjoy listening to it.