In this episode, Aaron breaks down the #1 mistake killing sign shop profits — underbidding your own work. From the employee mindset that keeps you pricing too low to the fear of losing deals that actually should walk away, Aaron shares the hard lessons every business owner needs to hear.

🔥 Topics Covered:

• Why trading time for money destroys your growth

• The four mindset traps keeping your prices low

• Why winning 80%+ of your bids means you're failing

• How to stop feeling guilty about your prices

• The 20% test (pick one service, raise it, send ten proposals)

📣"You are hurting your company far worse than any material cost change. You are underbidding your company's work."

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The AC Method is hosted by Aaron Clippinger and sponsored by SquareCoil.Go to squarecoil.com to streamline your custom industry today.