We're all aware of the bubbles we live in to some extent, and how technologies like Facebook encourage us to stay within them, but unless you live off the grid—and clearly you don't—you're probably affected by your comfortable bubble more than you think. Everything you do, say, and buy creates a feedback loop you may think you've broken, but with the wrong goals in mind it's the bubble you're going to live in for the rest of your life and possibly never know it.