Michael Sassano, a former Wall Street banker turned real estate developer, is known in the US for building 16 large-scale cultivation facilities in Nevada. He left for Europe in 2019 to get a head start in the European cannabis market and launched Somai, a cannabinoid pharmaceutical company based in Lisbon, Portugal. Currently operating in 12 countries, Michael plans to be in 18 by year-end.

We discuss his global strategy and the obstacles he faces as a multi-country operator.

https://www.linkedin.com/company/somaipharma

https://www.linkedin.com/in/michaelsassano3/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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