What happens when your audience becomes your investors—and your co-creators?

In this episode of MobileGroove, recorded live at Gamescom, host Peggy Anne Salz talks with Dan Francis and Shem Selah of Fateless Games, the studio behind the upcoming game Godforge.

It’s a deep dive into a community-powered game development model that’s raised $14M, attracted 50,000+ alpha testers, and brought together Emmy-winning talent and game veterans—all without traditional VC funding.

They unpack:

🎮 How their content creator roots shaped a community-first approach

🧱 Why they designed the entire alpha as a tower-based competition

🔥 What it takes to build not just a game—but a living, breathing IP and brand

🎯 Why modern devs must master activations, narrative, and long-tail loyalty

If you’re building a game, brand, or fanbase from the ground up, this is a masterclass in turning early engagement into lasting momentum.