Sommer explores the importance of brands giving back to the community, emphasizing how this creates a ripple effect that enhances brand recognition and trust among consumers. It highlights the significance of a community mindset in building lasting relationships with customers.

Chapters

00:00 Teaser

00:29 Intro

01:42 Intro to Community Engagement

03:08 Becoming a Partner in Education

08:20 Sponsoring Local Events

10:35 Volunteering on Nonprofit Boards

14:31 Hosting Community Initiatives

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