XO Capital's Fund Stuff

15 - Acquisition #9 - Userping.io


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In this week's episode, we share a surprise announcement about our recent acquisition of UserPing.io, a platform originally known as MailBoat that enables founders to send onboarding emails and drip campaigns. Discover why we decided to make this purchase and how we envision using the product in our portfolio.

We discuss the concept of a waitlist, its pros and cons, and how this applies to UserPing. Our host openly shares his personal distaste for the FOMO strategy, arguing for more direct and immediate product engagement.

In the episode, we also delve into the reason behind acquiring UserPing and the potential for cost savings, especially with our growing portfolio of nine companies. We also draw a comparison between UserPing and other email tools in the market, such as Loops, shedding light on the factors behind our decision.

As we explore the potential future of UserPing, the host discusses the idea of integrating in-app notifications to make user interactions more responsive. He also shares some of his struggles in defining the boundary between UserPing and a potential analytics product, and his desire to figure out the right feature set for a product-led growth analytics tool.

Tune in to hear more about our host's other ventures, such as Super Send, SaaS deals, and Support Guy, which are at various stages of development and growth. He also addresses the issue of zero MRR products, the challenges with lifetime deals, and the value of recurring revenue.

As the conversation wraps up, our host reflects on his experiences with cross-selling products and contemplates whether it would be beneficial to acquire tools catering to the same audience.

Listen in for an insightful episode full of strategic business discussions, acquisition revelations, and more. If you're interested in startup acquisitions, product development, and learning from hands-on experiences, this is the episode for you!

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XO Capital's Fund StuffBy Andrew Pierno

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