In this episode of Just What I Needed, we dive into the role of AI in creative industries. Is AI a powerful tool for efficiency, or is it replacing the soul of authentic artistry? From AI-generated videos with fake humans to mass-produced "handmade" goods at local markets, we're unpacking what it means to stay in integrity with your brand, values, and creative process. If you're a creative entrepreneur, small business owner, or content creator, this is the conversation you need to hear about ethical AI use, branding authenticity, and the future of creative work.