You are probably studying the best sales programs or reading the best sales books, but you have still not managed to get that breakthrough sale. What could you not be getting right?

In today’s episode, we talk to Ari Galper, the founder, and CEO of unlock the game. Besides, he is the world’s number one authority in trust-based selling. Kindly tune in and listen as he shares how he lost a breakthrough sale, lessons drawn from it, and some strategies to win more deals.