In this episode, Darren Reinke chats with "AJ" Machado, award winning radio host and host of The AJ and Sara Podcast. AJ discusses how his quick stint in stand up comedy led to him to pursue radio hosting as a full-time career, why vulnerability and authenticity are the building blocks to creating a more compelling story, and why every business needs to identify their niche.

AJ is an award winning radio personality with a winning ratings history in San Diego and the San Francisco Bay Area. He served as head writer for the "House of Blues Radio Hour" hosted by Dan Akroyd and served as fill in host for the nationally syndicated "Hollywood Hamilton's Weekly Top 40." His podcast "The AJ and Sara Podcast" is consistently in Podcast Magazine's "Hot 50" list.

Show notes:

• How Stand Up Comedy Led AJ to Radio Hosting [1:15]
• The Mindset AJ Developed to Thrive in Stand Up Comedy [2:38]
• AJ’s Best Experiences Being an On Air Personality [3:47]
• AJ’s Tips for Crafting More Engaging Stories [5:20]
• Why Practicing Vulnerability Leads to More Authentic Experiences [6:31]
• How Telling Your Story Promotes Greater Authenticity [9:04]
• Why Surprises and Vulnerability are the Key To Telling a Great Story [11:53]
• Why Leading with the Headline Sparks Engagement [11:58]
• AJ’s Tips for Better Connecting with Audiences [13:33]
• How AJ Maintains a High Level of Energy During Performances [15:01]
• Why Active Listening is the Key to Deriving More Energy [16:20]
• AJ’s Shift from Radio to Podcasting [19:09]
• How AJ Balances Being Both a Content Producer and a Business Owner [20:29]
• Redesigning a Radio Show to Thrive as a Podcast [24:18]
• AJ’s Advice to New Podcast Hosts [28:32]
• The Focus of the AJ and Sara Show [31:05]
• Why All Good Podcasts Start with a Niche [34:15]

Links:

https://www.allinsandiego.com/