On this episode of Marketing Behind The Curtain, we hear from Jenn Grabenstetter, VP of Global Brand & Content Marketing at Sealed Air just down the road in Charlotte, NC. In recent, the packaging industry has garnered more interest as the public needs more reassurance than ever that the food in their kitchens has been properly protected from germs. Jenn shares how her team operates in two-week sprints, adapting an agile marketing model, and why they like to be “a little bit dangerous at everything."

We’ll also touch on:

• Starting with a deep dive into the persona of their customer: their experience, their problems, and their needs
• Building multi-functional campaigns that cater to both B2B and B2C audiences
• Reallocating funds to content production practices that are safe and more productive during a pandemic
• How every Friday afternoon is your personal ritual time at Sealed Air