Crafting Cohesive Event Branding with Amber Chalus: The Power of Canva Templates

In this insightful episode of the Event Show, we welcome Amber Chalus, founder of Biz Sister, to discuss the importance of consistency in event branding. Amber, a self-taught graphic designer and digital marketer, shares her journey from being a yoga teacher and holistic life coach to creating exclusive Canva templates for entrepreneurs.

The conversation explores how consistency in branding, from social media posts to website design, can enhance event delivery and create a cohesive experience for attendees. Amber also provides practical tips on using her Canva templates for various event-related tasks, including promoting events, creating lead magnets, and maintaining a seamless brand experience.

Additionally, the episode delves into how to build and sustain an active online community and the importance of learning through doing. The podcast wraps up with an inspiring discussion about the transformative power of in-person events and Amber's upcoming business plans.

To explore BizSister templates go to https://www.bizsister.com/

00:00 Welcome and Introduction to Amber Chaus
00:41 Amber Chaus' Background and Journey
01:56 The Importance of Branding in Events
04:26 Interview with Amber Chaus Begins
05:39 The Impact of COVID on BizSister
08:06 Online Education and Event Planning
09:57 Challenges and Strategies for Online Events
15:15 The Value of Templates in Event Planning
26:38 Building and Maintaining a Community
47:15 Using Canva for Event Promotion
47:51 The Importance of Consistent Branding
48:59 Challenges of Event Planning
52:16 Learning Through Experience
54:16 Creating and Selling Templates
57:14 Marketing and Event Planning
01:01:38 The Value of Testing and Feedback
01:09:43 Personal Stories and Experiences
01:17:50 Future Plans and Final Thoughts