We always complain about bad content.. Boring content, gated content, salesy content, etc.. But what we haven’t talked about much is what is good content? What works?  Join Andy and James this week as we dive into a very simple content strategy framework that will help you join results.

There are 3 types of content that you need to create:

1. Short form branded content that focuses on customer education, unique selling points & market positioning.  Let's end the logo tagline messaging in ads.
2. Entertaining or controversial content (Go Viral)... more like having a point of view worth listening to.
3. Bring me back content.  Episodic content that keeps people coming back for more.

These 3 content types distributed through the right channels will help build brand growth, community & ultimately revenue.