SBUX's The way I see it cup program allows you to respond to "The Way I see It" cups or submit one yourself online. Do this daily!

-Each morning an email is sent to every Starbucks with a pdf of the daily "The Way I See It".

-It's placed on cups every morning.

-Do it regionally: the "The Way I See It"s are printed on cups in the region they were sent from.

-Consider putting b&w art on it. The art is (a) cool and (b) from your regionarea/hometown.

-similar to Gawker donating unused ad space to artists. You click on the ad/art and it goes to the artist's site.

-Tech luminaries could submit their top ten sites (by category) and put them on the cup.

-You're adding value to the customer for free (you're already printing on the cups)

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