This episode is Part 1 of 3 of a special series on Direct to Consumer companies focused on the golf market.

This episode features Wayne Birch Jr., Co-founder and Co-owner of Trap Golf (trapgolf.com). Trap Golf makes apparel that reflects the intersection of golf, art and hip-hop.

Listen to the episode to see how Wayne (who is a caddie on the PGA Tour) has used his unique background to bring legitimacy to a brand that's growing the game of golf and the tactics he's using to help it grow.