“Fair trade" is ubiquitous in the coffee world, yet it's not very well understood by consumers--or even many within the coffee industry. I sit down with Isabella Pacheco and Stephanie Westhelle from Fairtrade America to discuss the definition of Fairtrade certification and how their group focuses on working with small farmers though the co-op model. They also ask if you could add a Learn more about Fairtrade at fairtradeamerica.org or on social media @FairtradeMarkUS. As always you, can email me at [email protected]. I always appreciate feedback.