Episode 15 Notes: Finding Your Target Audience

If you don’t target someone, you won’t hit anyone.

Different audiences are going to respond to different approaches.

We can waste our time and resources if we do not have a target audience.

Our audience helps us to determine where to spend our time.

Most churches have a base line economic level.

A churchplanter has a limited budget and resources, so you have to strategically target an audience.

A target audience doesn’t mean you don’t have a heart for everyone to know Jesus. It means you recognize that God doesn’t need to use you to reach everyone.

Different churches reach different people.

Who are the churches in your community reaching? Who are they not reaching?

We have to align our time, budget, messaging and programming around our target audience.

Even people who don’t think they have a target audience, practically have a target audience.

People on stage let people know who your target is.

Men want to find a man they can look up. Women want to find a women they can relate to.

We can confuse people when we say we want to focus on one audience and then highlight people who don’t fit our target audience.

Be mean about protecting who your target audience is.

Know the needs of the audience you want to reach.

A blended service that attempts to please everyone will disappoint everyone.

Don’t exclude people outside of your target audience, but let them know if they come the focus isn’t going to be on them.

Tweet about us! Use the hashtag #flannel&beards

Twitter and Instagram @beardsflannel

Email us at [email protected]