Founders needs to be able to sell. The advantages are many. At least 11, in fact.

In this episode, Brendan talks about the many reasons that founders should engage in early-stage sales. Hopefully, each reason should help to motivate creators, builders and tech founders to take an earlier, more engaged interest in learning sales. (And the last reason may be the most compelling of all.)

Let us know if we missed one, or if you disagree with the list.