Our guest for this first episode of season two of Hack the Process is Alex Cespedes, who hosts Wits About You, a topic-driven podcast for freelancers in their twenties and thirties about the soft skills in life that their parents and teachers may not have warned them they'd need in order to succeed. But the advice Alex shares is applicable to anyone facing the confusion and uncertainty of making their way in the current economy. Alex tells us how the idea for his show's distinctively clean and crisp radio-like format was inspired by his own struggle to embrace, rather than overcome, one of his personal challenges. He'll also tell us how he made his show appealing enough that sponsors started reaching out to him, and how he both both built and built upon his personal network to attract guests like Marketing guru Seth Godin.