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In this podcast episode we'll discuss how Google ads actually gets you to send more money than you should. We'll be showing you some misleading settings that can cause you to get worse ad spend. We'll also show you how to setup an ad correctly from scratch. And last we'll cover ad recommendations, which ones to implement and which ones to ignore.

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TIME STAMPS

00:00:00 Intro
00:01:30 Is Google ads manipulating you?
00:09:01 Google ads set up Cheatsheet
00:09:50 Ad settings to avoid
00:18:00 Ads showing up in the wrong searches?
00:21:00 Getting help with your ads
00:26:54 How to check if a campaign's effective?
00:31:42 Search engine land Article
00:35:12 Outro