The Ecommerce Uptick

15 Highly Effective Strategies To Double Your AOV Fast


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FREE SHIPPING THRESHOLD:

Offer free shipping for orders over a certain amount, which can incentivize customers to add more items to their cart to reach the threshold.

Example: "Get free shipping on orders over $50!"

Bundle products together at a discounted rate, which encourages customers to purchase multiple products at once.

Example: "Buy a shampoo and conditioner bundle for 15% off!"

Use product recommendations to suggest complementary products to customers that they might be interested in adding to their cart.

Example: "Customers who bought this dress also bought these shoes."

Offer more expensive or higher-end versions of products as alternatives to what customers have already added to their cart.

Example: "Upgrade to our premium model for just $50 more."

Offer related products that customers might also be interested in.

Example: "Customers who bought this book also bought these bookmarks."

Offer discounts or freebies for orders placed within a specific timeframe.

Example: "15% off all orders placed in the next 24 hours!"

Offer incentives for repeat customers, such as discounts on future orders or exclusive access to certain products.

Example: "Join our loyalty program and get 10% off your next purchase!"

Offer a free gift with a minimum purchase, which can motivate customers to spend more to receive the gift.

Example: "Spend $100 and get a free tote bag!"

Offer discounts for larger quantities of items purchased, which can encourage customers to stock up.

Example: "Buy 3 or more and get 20% off each item!"

Offer a free item with the purchase of another item, which can incentivize customers to add more items to their cart.

Example: "Buy one shirt, get one 50% off!"

Use data to personalize recommendations for each customer, such as showing them products that other customers with similar purchase histories have bought.

Example: "Based on your purchase history, we think you'll love these products."

Send emails to customers who have left items in their cart, offering a discount or other incentive to complete the purchase.

Example: "Come back and get 10% off the items left in your cart!"

Use exit popups to offer customers a discount code or other incentive to complete their purchase before leaving the website.

Example: "Wait! Don't leave without getting 15% off your purchase!"

Offer limited edition or exclusive products that customers can only purchase for a limited time.

Example: "Get our limited edition holiday gift set before it's gone!"

Include product reviews on your website to help customers make informed purchasing decisions, which can lead to them adding more items to their cart.

Example: "See what other customers are saying about this product."

Offer exclusive benefits to VIP customers, such as early access to sales or free shipping on all orders. This can encourage customers to spend more and become loyal to your brand.

Example: "Join our VIP program and get free shipping on all orders!"

Offer gift cards as an option for customers to purchase, which can lead to them spending more money than the value of the gift card.

Example: "Give the gift of shopping with a $50 gift card!"

Offer financing options, such as installment payments, which can make larger purchases more affordable and encourage customers to spend more.

Example: "Buy now, pay later with our installment payment options."

Offer to donate a portion of sales to a charitable cause, which can incentivize customers to purchase more.

Example: "10% of all sales this month will be donated to our partner charity!"

BUNDLE OFFERS:
PRODUCT RECOMMENDATIONS:
UPSELLING:
CROSS-SELLING:
LIMITED TIME OFFERS:
LOYALTY PROGRAMS:
GIFT WITH PURCHASE:
VOLUME DISCOUNTS:
BUY ONE GET ONE (BOGO) OFFERS:
PERSONALIZED RECOMMENDATIONS:
ABANDONED CART EMAILS:
EXIT POPUPS:
LIMITED EDITION PRODUCTS:
PRODUCT REVIEWS:
VIP PROGRAMS:
GIFT CARDS:
FINANCING OPTIONS:
DONATION INCENTIVES:

...more
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The Ecommerce UptickBy Daniel Chabert