However, in 1924 a crucial turning point came. After the failed Beer Hall Putsch and the trial in Munich, Hitler was imprisoned in the Landsberg fortress. There, behind the prison walls, his self-perception was transformed. According to numerous testimonies, including that of his close associate Rudolf Hess, it was in Landsberg that Hitler ceased to be just an agitator and became something more: “Führer.” It was Hess who first publicly used this title for him, and Hitler accepted it without any resistance.