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15. How one business recovered its pandemic losses & doubled its sales by radically altering its marketing
When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development.
In this episode, Mark shares the tactics he employed to not only recover all that lost revenue, but to grow the agency to double its previous size.
Marketing tactics discussed in this episode include:
- Content marketing
- Social media
- Video marketing
- Bartering
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By Jottful
5
88 ratings
When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development.
In this episode, Mark shares the tactics he employed to not only recover all that lost revenue, but to grow the agency to double its previous size.
Marketing tactics discussed in this episode include:
- Content marketing
- Social media
- Video marketing
- Bartering