How to Build an Empire

15. How to Build Product Marketing

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Are you tired of watching great products struggle because customers "just don't get it"? It’s not your product—it’s the communication gap between your engineers and your customers.

In this episode, Product Marketing expert Elana Krasner shares how to bridge that gap and master the art of tech translation.


Key Takeaways

  • What Product Marketing really is and why it's crucial for tech companies
  • The key differences between Product Marketing and other marketing roles
  • Expert insights on sales enablement and content strategy
  • How to master product launches—from pre-launch to post-launch success
  • Tips for hiring the right product marketer for your team


    • Episode Links:

    • ⁠The Marketing hotline: bit.ly/goempirenow⁠
    • ⁠Tool Shack: bit.ly/topshelf14⁠

      • Note: Our tool recommendations are always genuine—chosen first, affiliate links second to help support the show.About Elana Krasner


      About Elana Krasner

      Elana, a product marketing leader with 9+ years of experience, pulls back the curtain on the specialized role of Product Marketing and why it's now essential for modern tech companies. Tune in to learn how she has helped translate complex technology into compelling customer-focused narratives that drive results.


      This episode is perfect for tech founders, marketers, and anyone curious about how to turn technical products into customer successes.

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      How to Build an EmpireBy Danny Lev