Have you ever seen the button on your Instagram account that says "Boost this Post"? In this episode, we cover what that actually means, who the algorithm will be targeting, and how to launch an ad from the Back End of Facebook Business Manager instead of a front-end boost. If you didn't know, a front-end boost will primarily target your existing audience and location, the ones that are tempered from seeing your posts to begin with. With a back-end Engagement campaign, you can actually saturate your target audience and control your KPIs.