When is the last time you evaluated the size of your tech stack?

Do you need all of the software you’re paying for?  Do you even use all of the software you’re paying for?

John Fernandez is the Vice President of Revenue Marketing at Contently and he asks himself these types of questions all of the time.  He is obsessed with revenue. After all, it’s in his job title.

So he is constantly reviewing his ROI model, and if something under his control isn’t contributing to revenue, it’s probably going to get cut.

John is on this episode of The Intelligent Marketer to discuss how he has transformed his marketing from a cost center to a revenue center.  He dives into defining marketing success, managing data, and evolving marketing skills.