B2B Strategy

15: How To Use Category Design Principles As A Solopreneur (Category Design Series)


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Nick Bennett helps us find answers to questions like: How does the overload of buying choices in 2024 cause you to be replaceable? Why doesn't brand building work for solopreneurs? Why should you charge for outcomes, not deliverables and time?

If you know you need to niche down, the principles we discuss here will help you clarify why.

Here's Nick's Linkedin: Nick Bennett | LinkedIn


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B2B StrategyBy Dylan Ciaccio