<p>John Capano, Senior Vice President at Impact XM, an experiential marketing agency, discusses his bridge strategy for coming into the new world of events. A look into virtual experiences, online engagement, content marketing ideas, etc. </p>

John Capano, Senior Vice President at Impact XM, an experiential marketing agency, discusses his bridge strategy for coming into the new world of events. A look into virtual experiences, online engagement, content marketing ideas, etc.

<p>John Capano, Senior Vice President at Impact XM, an experiential marketing agency, discusses his bridge strategy for coming into the new world of events. A look into virtual experiences, online engagement, content marketing ideas, etc.&nbsp;</p>

#15 - Hybrid events - the new normal for B2B marketing

Connecting event professionals around the world by sharing real-life experiences, insights, event planning tips and more.  In each episode, we break down a different challenge or discuss a new idea to uncover the latest industry trends.

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Connecting event professionals around the world by sharing real-life experiences, insights, event planning tips and more. In each episode, we break down a different challenge or discuss a new idea to uncover the latest industry trends.

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#15 - Hybrid events - the new normal for B2B marketing

#15 - Hybrid events - the new normal for B2B marketing